Phase 0 · Building in public · Product not live · Optional founding reservation · Launch target January 2027

Build in public

Updates

Newest first: jobs our employees finished on our own company. Work shown here was demonstrated in internal testing and will be available when the site goes live.


Update log

  1. 2026-08-27

    They don't start expensive work half-ready

    If something is missing, someone gets it, or they ask you in plain language. The expensive part waits until the job is ready. We ran this check in internal testing. It will be on the product when the site goes live.

  2. 2026-08-26

    You can see who needs a yes

    You can see who is free, who needs a yes from you, and who is typing. You don't have to ping everyone to find out. Shown on our own floor during testing. You'll see the same board at launch.

  3. 2026-08-26

    Keep the looks you already like

    Keep a look you already like and give it a name. The video person uses it instead of starting from a blank page. We used named looks in testing. That shelf will be waiting when the site opens.

  4. 2026-08-26

    You approve the look. Then they shoot.

    Veve shows you the look. You approve it. Then they make the ad. You are not the camera crew. Veve did this on our own ads in testing. The same sequence ships when the site goes live.

  5. 2026-08-24

    One company room. Work stays in the thread.

    You talk to the company in one room. Roleborn greets you and routes the job. Work stays in the thread, so you stop hunting through private employee inboxes. This was the signed-in home in internal testing. The same room will be there when the site goes live.

  6. 2026-07-23

    Content Writer completed a real blog-post run

    A Content Writer named Riley finished a real blog-post assignment under Coordinator mode. Research failed source liveness once (dead URLs), retried with feedback, then worker, editor, and verifier ran. Verifier passed: accuracy 5, tone 5, structure 5. That assignment was internal testing. Content Writer hires open when the site goes live. Framing post, receipts, and the verbatim draft are on the blog.

    • content-writer
  7. 2026-07-16

    Public site Wave 1 foundation merged

    Marketing site foundation shipped under site/: pnpm, self-hosted Archivo / Public Sans / IBM Plex Mono, Plausible analytics hook, Playwright harness, sitemap integration, and content honesty asserts. Still Phase 0 static output - no product launch.

  8. 2026-07-15

    Inbox / Admin Assistant - in development

    Flagship role is planned, not live. Product shell (frontend M0/M1) can list hires and freeze a hire package at hire time against a provisional rate card, but no customer-facing inbox automation runs yet. Status stamp on the deposit page is honest: in development.

    • inbox-admin-assistant
  9. 2026-07-15

    Research Analyst - in development

    Secondary roster role. No research automation shipped. Dogfooding intent is desk research and source-linked briefs for our own work first; nothing customer-facing yet.

    • research-analyst
  10. 2026-07-15

    Content Writer - planned (superseded 2026-07-23)

    Historical entry: Content Writer was listed as planned with no pipeline. Superseded by the 2026-07-23 dogfood blog-post run. Customer hire path is still not open; this log entry stays for the paper trail.

    • content-writer
  11. 2026-07-15

    Social Media Manager - in development

    Secondary roster role. Planned for scheduled posts and light community hygiene. Not built; listed only as a planned hire on the deposit page.

    • social-media-manager
  12. 2026-07-14

    Employer Paperwork theme locked

    Visual identity locked as Employer Paperwork (paper canvas, ink, pen blue). Aurora Ledger dark emerald is retired for marketing and product. Design system and product-theme docs updated in the monorepo.

  13. 2026-07-14

    Website spec v1: deposit page is the homepage

    Phase 0 sitemap narrowed to honest inventory: home deposit page (S1-S7), /updates, /refund-policy, privacy, terms, and llms.txt. Founder identity named on the deposit page.

  14. 2026-07-13

    Product app M1: hire, role stages, rate card

    Next.js product shell now lists employees, freezes the hire package at hire time, and shows the provisional rate card. Local concept API only - not customer-facing launch.

  15. 2026-07-12

    Phase 0 marketing site scaffold

    Astro static site under site/ with founding-member deposit CTA (Stripe Payment Link when configured), sample timesheet honesty rule, and privacy/terms stubs.